Welcome to Beyond Creative’s complete review summary focusing on the health of your Powersports Dealership Internet Marketing strategy. My name is Joe, and today, we’ll explore everything from Houlton Powersport & RV Center’s website’s user experience to their SEO, PPC, and social media engagements. Whether you’re a seasoned Powersports Dealer or a newbie, here’s your chance to look at how another Powersports Dealership can rev up your marketing engine.
Website User Experience for Powersports Dealers
One of the first things your customers see is your website. The Houlton Powersports & RV Center team has a website that perfectly conveys what you do. But is there room for improvement? Absolutely! For instance, by minimizing the number of required fields on your contact forms, you can reduce the barrier of entry and potentially increase lead generation.
Your Website: The Cornerstone of Powersports Dealer Marketing
A good website goes a long way in establishing your brand. Holton’s website does an excellent job of portraying what they do. But remember, reducing the barrier to entry for potential customers can make a world of difference. For example, consider streamlining forms only to require essential information.
Pro Tip: If you’re using Dealer Spike, consider having only essential fields like first name, last name, email, phone number, and location as mandatory. Remove fields like address, city, and state to prevent customer drop-off.
Online Listings and Citations
Houlton Powersports & RV Center’s Google My Business listing is crucial, and kudos to Houlton Powersports & RV Center for claiming yours! However, listing consistency across platforms is lacking. Inaccuracies in your business name, address, and phone number can harm your Powersports Internet Marketing efforts.
Online Citations: Why Consistency is Key
A Google My Business listing is indispensable for a Powersports Dealer. Make sure all your online listings have consistent information. Holton had disparities in business names across different platforms, which could be costing them in SEO rankings.
Pro Tip: Ensure consistency across all listings and directories for better search engine optimization. For instance, if you’re listed as “Houlton Powersports & RV Center” on Yelp and “Houlton Powersports” elsewhere, unify them (make them the same throughout all of your listings) for SEO benefits.
Social Media Engagement
For a Powersports Dealer, social media isn’t just about being present; it’s about being engaging. While your Facebook follower count could be impressive, the engagement on your posts may need a boost.
Social Media Presence: More than Just Numbers
Having a large following is good, but engagement is equally important in Powersports Dealership Marketing. Highly targeted ads can significantly boost interactions and post engagement. Use platforms like Facebook Ads Manager to your advantage.
Pro Tip: Consider running highly targeted ads to increase your follower count. Then, shift your focus to creating content that resonates with your audience.
Google My Business Optimization
Houton Powersports & RV Center is doing excellent by listing your inventory on Google My Business. But you’re missing out on free real estate by not utilizing the Posts feature.
Utilizing Google My Business: Beyond the Basics
Houlton Powersports makes excellent use of inventory listing on Google My Business, but they could benefit from making use of posts for free real estate on the platform. This feature can significantly boost your Powersports Marketing efforts.
Pro Tip: Create regular posts to gain more traction and real estate on your Google My Business page.
Paid Campaigns and PPC
A lot of PPC strategies seem to have dialed down compared to a year ago. Consistency in advertising can help maintain brand awareness and keep you in the public eye.
Pay-Per-Click Advertising: Measuring Up Against Competitors
Even if you were doing well a year ago, the market is always evolving. Keeping an eye on PPC metrics can offer vital insights into how you fare against competitors.
Video Content and YouTube
Houlton Powersports & RV Center is doing a phenomenal job utilizing video content. Walkarounds and product showcases are vital forms of content for any Powersports Dealership Marketing strategy. But let’s go beyond and create more thematic playlists to engage your audience further.
In summary, Houlton Powersports & RV Center, you’re doing many things right in the world of Powersports Marketing. However, there’s always room for growth and optimization. Feel free to drop any questions or concerns you may have in the comments, and let’s ramp up your Powersports Internet Marketing game together!
Thank you for watching, and let’s ride the journey to Powersports marketing excellence together!
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Where You've Seen Us
We are a Digital Marketing Agency specializing in Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Management, Strategic Ad Placement, and Email Marketing for Dealers in the Powersports industry. We ride and we get it! We understand the intricacies of your business and share the same passions.