It has been in the works for a while… In fact it almost fell through!
We are thrilled to announce our biggest webinar of the year, in partnership with Powersports Business.
But before I share the details, here’s something important you need to know.
Internet leads are only as good as your ability to make contact with them.
If you’re in charge of getting appointments from your leads, you know that 100% of the biggest challenge is to get people on the phone. That’s the most difficult part.
How most departments react to this is by investing a lot in training, to help their team develop better conversational approaches with voicemails, emails, and asking leads to schedule more appointments.
Or… by embracing third-party platforms, because over 90% of prospects typically visit multiple sites on the web before they decide to buy.
Which means that BDC managers now have to extend their online presence way past their own website and digital assets. Plus actively promote inventory on third-party review and shopping platforms.
Or… by implementing SMART SOFTWARE to personalize web experiences based on visitor behavior.
How do I know this?
Well I can tell you from personal experience, both from running a marketing agency and working with dealers just like you for over 15 years…
And during that time I was also the Marketing Director of an internationally ranked Powersports dealership, who I helped sell millions of dollars of vehicles.
So I’m here to tell you that NONE of these appointment-getting tactics work consistently. IF they even work at all!
Sure, they can help… but you could be implementing them right now, and still get a crappy lead-to-appointment ratio… like most dealerships who ARE NOT doing what I’m about to share with you during this webinar titled:
The “Ultimate Dealer Guide to Lead Management“, where I’ll share:
- 3 Critical BDC dealer success strategies that actually –WORK!
- How to effortlessly follow up with qualified leads to land quality appointments
- How to leverage automation technology the RIGHT WAY to sell more vehicles
- How to get more referrals from existing happy customers
- The ONE lead-gen “surprise” few dealers ever recover from and how you can avoid it like the plague
- The ONLY stat that matters for a dealer (yet it’s the one they never look at!)
Here’s what a couple of the dealers we’ve helped implement these strategies are saying…
“My sales guys are now seeing the value in the assistance you are giving them in setting up deals and appointments for us. This tells me that the program is very effective and we are on the right road.”
– Brandon St. Martin, Basecamp Motorsports
“I’m very happy with the results. We’ve been having some great months. You guys are contributing in large part to our success”
– Matthew Laidlaw’s, Laidlaw’s Harley-Davidson
Mark your calendar for October 21st at 1PM EST.
Save your spot now… See you there!
I recently found a study I want to share with you. It was discovered by a marketer you probably never heard of. The study reveals the secrets of turning leads into quality appointments with almost certainty (I didn’t put it in this email because it was too long as it is. I’ll share it with you in my next email)
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