Yet it’s the one they never look at!
The reason dealers don’t get more quality appointments from the leads they generate is not because of the reasons they think.
What’s happening is that their team goes down a rabbit hole chasing symptoms and not the root cause.
Which I’ll admit, it’s much harder to spot.
So the tendency is to adopt a short term mindset when it comes to lead follow up and management.
This approach is expensive and exhausting… not to mention damaging to the brand.
Plus, most dealers don’t have a spotter.
Someone who’s looking at the big picture while keeping their eye on the day to day details.
The best investment a dealer can make is to hire or train a good spotter.
Or what you would call a: BDC (business development center) expert team.
Good spotters = more quality appointments = more sales
More on that in a minute.
In our last email we boiled down the biggest problem Dealers suffer from, to: poor Strategic Lead management.
And how we forget that of the people that make inquiries about buying a vehicle…
Only half of them will buy within the next 12-18 months, and less than 15% of them will do so within 30-90 days…
And how poorly equipped dealers are to take advantage of this game-changing stat, and get after that 85%!
That’s why we’ve put together this free training, so you can have an unfair advantage over your competitors.
During this free online training we’ll share:
- The 3 Critical BDC(business development center) dealer success strategies that actually –WORK!
- How to effortlessly follow up with qualified leads to land quality appointments
- The ONE lead-gen “surprise” few dealers ever recover from and how you can avoid it like the plague
- A deeper look at The ONLY stat that matters for a dealer (yet it’s the one they never look at!)
Click here to book your spot to attend this free training … See you there!
By the way… If you want to find out more about how to get your own spotter ( a.k.a BDC expert team)… You don’t have to wait until the webinar (and it’s probably better if you don’t. Your competitors might be attending the same training)
Instead… we can set up a brief call, and I can take you step by step through the same process we use to generate boatloads of qualified appointments for our current Partner-Dealers.
We are a group dedicated to the rapid growth of #dealerships in the #Powersports, #Marine, and #RV industries. Our #DigitalMarketingServices include #SearchEngineOptimization (#SEO), #SocialMediaManagement, Pay-Per-Click (#PPC), #EmailMarketing, and #ReputationManagement.