Keeping your dealer marketing sharp—even during tough times

dealer marketing

It’s 2020, and we’re in the middle of a global pandemic. So much of our lives – from meetings to happy hours –has forcibly been moved online. We’ve all needed to adapt abruptly. In the past, you may have flirted with the idea of investing in digital marketing but never pulled the trigger. But now, you’ve probably realized that investing in digital is essential to a successful Powersports dealer marketing strategy.

The Powersports industry doesn’t have to struggle because of economic uncertainty; many people are looking for recreational outlets while communities slowly re-open. Digital marketing couldn’t be more essential in reaching those potential customers.

At Beyond Creative Digital Growth Agency, we’re here to help you elevate your dealership with online marketing tools and services. Our goal is to generate more leads for you and to help you convert those leads into sales. Having led the marketing efforts of one of the country’s largest Powersports dealers, I understand the difficulties dealers face. Now I work with dealers in the Powersports business across the country to share our proven method of generating leads that want to buy from you and selling more inventory.

Below, we’ve put together a guide to help dealers increase sales, improve customer experience, and drive results through digital marketing. We hope this is helpful, and we hope you reach out to us if you’re interested in talking further about these options!

Powersports Dealer Marketing Online: The Basics

If you’re a Powersports dealership that hasn’t had much of an online presence before, investing in online marketing automation tools or done-for-you marketing services, can seem daunting. These tools and services help you do much more than what you would accomplish with a magazine ad or a sign-up table at a local event. Deploying said tools will raise awareness about your dealership, generate new leads, and sell more of your inventory.

Large gatherings seem a thing of the past, for the time being, making people less likely to stop to shop at your dealership casually. Digital marketing will help you continue to reach customers. The tools we use might be different from those used in the past, but we help you achieve your goals even more effectively.

Establishing and Maintaining Brand Identity

It’s critical to make sure new people learn about your brand for new and established dealers alike. When a new audience learns about your brand, you secure your dealership’s continuity in the market. We specialize in helping Powersports dealers take more significant market shares, even in competitive markets. We perform comprehensive audits of your web presence, create and manage social media and Google Ads, and manage reviews. These practices will ensure that when people search for your dealership online, they see only the best.

Plus, we specialize in Search Engine Optimization (SEO), which helps make sure that people find your website when they search for dealerships online. If you’re not sure where your search engine rankings stand, we can run a full audit to make sure your website’s primed to be at the top of search results.

Establishing Leads

Digital advertising is a powerful marketing tool, and you have plenty of options. With our full-service marketing plans, we manage the process for you from start to finish. From acquiring leads through Facebook and Google ads to optimizing your website for conversions and follow-up, we’re here to get you leads that drive results for your dealer.

DealerLeadPro: A Revolutionary Software for Converting Leads

You probably know about tons of the many different programs available for managing leads. And you likely know about most of the big players for software to run your marketing. There’s MailChimp for email, Facebook Messenger for following up from your social media page, Google Sheets for keeping track of everything, and so much more.

Google Sheets can be messy, confusing, and challenging to read. Mailchimp and Facebook Messenger can only do so much, and they require tons of work from your sales team and BDC. Plus, none of these products help you separate the good leads from the dead ends and tire kickers who will waste your time. That’s where DealerLeadPro comes in.

Like any good lead management software, it will help you keep track of your leads. But it does so much more—with a built-in texting platform, automatic calling, and ringless voicemail. You and your team will save a ton of time. Imagine just the amount of time your sales team spends waiting for the phone to finish ringing so that they can leave a voicemail. All of this means your sales team can focus on the most promising leads.

The best part is that you can do all of this with one software rather than managing Facebook Messenger, Mailchimp, phone calls, and more from a clunky spreadsheet.

Automating your lead management will help you increase sales—we’ve seen that happen with dealers around the country. It’s part of our proven system. Plus, you’ll improve customer experience and allow your sales and BDC team to focus on what matters most; the relationship with your customers.

Dealer Digital Marketing: The Bottom Line

In these uncertain times, all of us need to leverage online tools and save as much time and money as possible. That way, we can focus on adapting to the new realities and make sure we keep Powersports dealers afloat.

Powersports stores across the country trust us as their dealer digital marketing agency. Our programs for dealer digital marketing will make an enormous difference for your Powersports dealership during this pandemic. When it’s all said and done, we’re here to help. We know these are smart investments, even when we’re not facing such significant public health and economic challenges.

If you’re interested in solutions that deliver tons of leads and sales for your Powersports dealership, reach out to us and schedule a strategic call or a DealerLeadPro demo. We promise they’ll make a difference for you.

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