Every brick and mortar dealership has the goal to generate more foot traffic in their stores. In the digital age, it has become crucial for dealers in all industries – particularly in Powersports, RV, and Marine – to be very active with their internet marketing. The greater your online presence, the greater your storefront foot traffic will be. Everything from having a great website that sells and a robust CRM that empowers your sales team, to posting on social media is important to the success of a Powersports, Marine, and RV dealer. It is important that dealership owners consider the various dealer marketing services available and how they can help boost sales, and grow a brand. Here are some critical factors that can help generate more foot traffic to storefronts by taking advantage of digital strategies.
Improve Your SEO
SEO is a hot term in the digital marketing world. It stands for search engine optimization. The goal of improving SEO is to make a dealer’s website and content more visible when potential customers make internet searches. There are several things you can do to improve your dealer SEO.
First, it is important that your dealer website is updated frequently. This helps with search engine visibility and ranking. Posting units from your used inventory on a regular basis is a great way to stay current. Just be wary of some popular CMS (content management system) software serving the Powersports Industry as their software displays duplicate keywords when you publish any new inventory to your site.
Second, identify keywords that are relevant to the brands your dealership carries and that align with your sales strategies. These keywords should be used throughout the website. An easy way to frequently update and use a lot of keywords is to include a blog on your website. The idea of SEO is for your store to show up when people do an online search. If your store is top-ranked on a search engine like Google, people are much more likely to visit your dealer than if you are buried down within millions of other search results.
Create a Presence on Social Media
Social media is one of the most important platforms for dealers to market themselves on. Whether advertising a new product or an upcoming sale through organic and sponsored content, social media will spread your information out fast to a large pool of different people. Social media will draw customers to the storefront. It is an easy way for them to learn more about your dealership, the brands you represent, your promotions, your business hours, your team, and everything else you offer. Being active on social media will also improve your SEO ranking. For tips on increasing customer loyalty using social media, check out this blog post.
Managing Reviews and Listings
The majority of consumers who do a local search end up visiting a store within five miles. This is where online listings become very important. When a future customer does an online search, you want to make sure that your dealer shows up on their local map. In order for this to happen, a dealer’s listings and citations need to be consistent. Create profile citations on directories such as Google, Foursquare, Yelp, and Yellow Pages. Remember, the goal is for your dealer to show up when a customer is doing a local search.
Whether you are the owner, General Manager, or Marketing Director of a Marine, RV, or Powersports dealer – competition can be tough in the digital era. Get ahead of the game and beat the competition by using the internet to your advantage. Start by improving your SEO, creating a presence on social media, and managing reviews and listings. If you are consistent and frequent with updates, your SEO ranking will grow and your dealership will start to see more foot traffic. Don’t feel like you need to conquer the world of digital marketing alone. Dealer marketing services can be extremely helpful to businesses that need help managing their online presence. If you feel you need help, contact Beyond Creative today to learn how we get your Powersport business to gain more foot traffic by leveraging digital resources and the marketing efforts you already have in place.
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