27 Free Lessons For Dealership Owners Who Are Too Busy Earning a Living To Make Any Money

These are data driven lessons learned from working with world class dealerships and helping them sell more fun and adventure.

Get comfortable and here we go!

1) Of all the leads you get, only 50% will buy from you within 18-months. Of these, only 15% will buy within 90 days and less than 5% will make a move today! If your strategy is not built around this insight, you’re losing tons of money!

2) Buy-Now and Buy-Later prospects behave differently. Your follow-up strategy must be catered accordingly.

3) Technology by itself will not build your Dealership’s brand – your team acting like human beings will!

4) 95% of your sales will often come from within 5 miles of your dealership. Are you the Mayor of your own town yet?

5) Inventory hunting must be a priority above all others – ask us how we can help!

6) Generating quality leads is all about the pre-game strategy – if you don’t get this right, nothing matters!

7) Marketing simplified: Get Attention – Get a Lead – Make an Offer – Follow up. Don’t let anyone complicate this any more than that!

8) Your service department customers are the lifeline of repeat business and a referral system for your dealership – how are you tracking this?

9) Nothing happens until somebody FEELS something! Are you injecting fun and adventure through stories in your marketing, advertising, and conversations? (Hint: notice I said conversations! 😉)

10) Your prospects will become paying customers – if and when they’re ready. All you need to do is be there for them!

11) Your chances to make a sale drop by 455% when you take 1 hour to reply to an inquiry – we make sure this never happens to you!

12) It will take 6 to 8 touchpoints to convert a qualified lead into a paying customer

13) Your dealership is only as good and as profitable as your in-house or outsourced marketing and follow-up team.

14) A compelling offer is always better than a convincing argument – create ‘Choosers’ – we can show you how!

15) The cost of not having a marketing strategy is way higher than the investment in getting one implemented – we have hard data to back this claim!

16) Any system you implement must have these 3 elements: Be ROI driven and can scale quickly and inexpensively, and have both a lead generation and lead management component.

17) For Dealers, your website is important – but it’s an online marketplace’s world out there! Act accordingly.

18) Turning leads into appointments consistently is a game of attitude as much as it is strategy.

19) Appreciate your customers, and do it as often as you can!

20) The key to growing any dealership will always be about the –WHO, and not the –HOW.

21) The average Powersports Dealership wastes around $250K a year to make their phones ring – we have a much better way of doing it and we can show you!

22) Email marketing is still the #1 way to communicate and nurture potential customers. SMS is #2 (when it’s not being misused)

23) Working with the right agency can save a dealer a whopping 6 to 7 figures on any given year!

24) When talking to prospects and customers, keep their interests as your #1 priority – figure out what they want and go to the end of the world to get it for them. Don’t forget to “Meet Them Where They Are.”

25) A dealer’s best remedy against no-shows and tire kickers is not to get them in the first place.

26) Good leads and prospects are created – you have full control over this!

27) Find the right partners and collaborate your way to a thriving dealership and a better life!

 

We’ll keep adding to this list. Stay tuned.

Joe

Right now, while it’s fresh in your mind, go to gobeyondcreative.com and take our Lead Response Challenge for Dealers. Get over $1000 dollars worth of tools and resources totally FREE!

We are a group dedicated to the rapid growth of #dealerships in the #Powersports, #Marine, and #RV industries. Our #DigitalMarketingServices include #SearchEngineOptimization (#SEO), #SocialMediaManagement, Pay-Per-Click (#PPC), #EmailMarketing, and #ReputationManagement.

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